Association Green (AG)

For a company to go green now a day is very important. Especially if you have a specific niche market, like Purple Gorilla does. To go green can mean many things depending on your business but it basically comes down to adopting new and sustainable ways of consuming energy that don’t drain the planet of it’s natural resources nor render it.

Association Green is the Green Initiatives Division of Organization Management Group Inc. OMG supports for-profit and non-profit organizations. Association Green, AG for short, main goal is to create the opportunity for companies to network, educate and locate resources on becoming environmentally responsible.

There are many companies out there that want to go green but they don’t know how. That’s why associations like Association Green are important in today’s corporate like structure.

The research link on the AG site is an excellent source of links for companies who are researching their possibilities of going green. Most of time companies want to go green or they’re considering it but the big question is where to they start; now these companies have a starting point to start their green movement.

For Purple Gorilla AG can assist in many ways and organic clothing will be our first step. We’re a company that spreads the word on Social Good so we’ll be regarded as hypocrites if we don’t embrace the green movement to the fullest.

Regular cotton production uses about 25% of the world’s insecticides and more then 10% of the pesticides, so by using organic cotton or recycled cotton we’re able to reduce these numbers. Good news for the market is that the organic cotton industry is growing every year so environmental damage can be reduced.

Associations like the Green Association is a critical factor in the Social Good industry today. Via the association companies can network and unite to make even a larger effort to reducing environmental damage.

Association Green Official Website
The differences between regular cotton & organic cotton can be seen HERE

The Power Of Art

Patrick Chappatte is a cartoonist who uses clean, simple pencil strokes to illustrate to the point humor events. TED (Technology, Entertainment & Design) hosted Patrick in July 2010 where he talks about the power of cartoons. I think it should be referred to as art instead of cartoons because that is what they are. He's art illustrates world events in a serious/humorous way but tells the truth some people don't want to see.

Art has the power to communicate messages. In some 3rd world countries and even 1st world countries illiterate people are able to understand and visualize messages that art/cartoons are portraying. This bridges communication and language gaps that are faced in some rural areas around the world as well as in war areas.

In my business plan art messages play a big role. Purple Gorilla is exclusive/limited edition clothing line where each season garments will tell a different story. The goal is to partner with the WWF (World Wildlife Fund), the world’s leading conservation organization works in 100 countries. WWF's has a global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

Each season Purple Gorilla will release a new line of garments that focuses on a cause the WWF is fighting. All designs will be based on that specific cause so we can raise more awareness globally.

With the power of art and together with the WWF we can communicate powerful messages to everyone globally and so raise awareness to issues that need our attention just like Patrick Chappatte is doing with his art/cartoons. A picture is worth a thousand words.

Take a look at Patrick Chappatte's TED talk here

Another great read is from sustainable cities where art is used to help describe the situation in some Mexican areas. Read here.