Toms Shoes has one mindset and that includes “One for One”. When someone buys a pair of TOMS Shoes, a pair is given to a child in need. This business model incorporates social responsibility. There are over 1 Billion people at risk around the world with Podoconiosis (foot disease), and shoes can prevent it (tomsshoes.com/content).
I strive to base my business model to feature similar qualities like those that Blake Mycoskie built into his company. Coming from South Africa I feel it is my duty to give back and help as much as I can and as far as my abilities can take me. My company, Purple Gorilla, aims to use Social Entrepreneurship to further social & environmental goals with the WWF (World Wildlife Fund For Nature) through entertainment.
According to Mr. Donald Trump, creating a structured business plan is planning for success. Solo practitioners are probably the worst offenders of this. Without a plan, it is a plan to fail. It is too easy to become distracted, or find the newest thing to promote. With a business plan, there is a direction and a focus (2009, Ten Donald Trump Business Tips for Business).
The main objective will be to finalize the Purple Gorilla business plan. Once that is in place everything else will follow. After that a website will need to be developed for Purple Gorilla. For the first year all sales will be done via the online store. That will be the time to build credibility for the brand and a following. After that has been completed construction for the official store will commence in the second year of operation.
When an investor reads through the Purple Gorilla business plan, the first thing that will stand out will be the company description. This section will explain exactly how unique and different Purple Gorilla is from any other clothing brand out there. The second thing that will capture the investor’s attention will be the financial section. When any investor is interested in investing in a company, the first thing they want to know is how they will make their money back. With a well-explained company description and financial section, chances of getting an investor will increase dramatically.
References
Schmidt, David. April 2008. The Challenge of Social Entrepreneurs. Retrieved from Inc. Magazine website on August 3rd, 2011. http://www.inc.com/resources/leadership/articles/20080401/dschmidt.html
Wong, Grace. September 2008. Blake Mycoskie: Sole Ambition. Retrieved from CNN on August 3rd, 2011.
n/n. n/d. What is Social Entrepreneurship. Retrieved from The New Heroes on August 3rd, 2011. Website: http://www.pbs.org/opb/thenewheroes/whatis/
Williams, Delores. April 2009. Ten Donald Trump Business Tips for Business. Retrieved from Associated Content on August 3rd, 2011. Website: http://www.associatedcontent.com/article/1634723/ten_donald_trump_business_tips_for.html?cat=3
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