One of the key elements to any musician’s success is their press kit or promo kit. This package contains every piece of promotional material the band has used and will play a very important part in the every day life of the band. The press kit will be used to get gigs at venues of your choice and to get record deals. Now days it’s important to have two (2) kinds of kits of press kits, a physical copy and digital. Both should contain the same information.
A press kit should contain the following:
Folder (Only for physical copy)
Bio
Photos – Glossy 8 x 10
Press clippings, any reviews & articles (most relevant first)
Album(s)
Hot Sheet (Bulleted sheet of accomplishments)
Example – “Rolling Stone Band To Watch”
Record releases with dates
Tours (Dates and span of tour)
Artists collaborated with
Quote Sheet – 3-4 quotes from people in the industry saying good things about your band
If your sending a press kit out to a promoter or publicist, make sure to add a cover letter to your press kit stating why you’re contacting them. Explain that you’ve heard good things about him/her or them and state why you want to play.
Now that you have your press kit set-up, always try to get more reviews and shows with it to add to your kit. The more you can add to your kit the better.
Set-up a special website that will contain your digital press kit or you can do it in PDF format. Get your bands message, style and purpose across clearly in your press kit. Remember this is selling your band; get it right!
To get the word out about your band, after any show hand out promotional pieces (often from you press kit) to those who attended. Encourage them to take two and give to a friend. This is called word of mouth marketing.
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