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Tuesday, January 11, 2011

The Power Of Art

Patrick Chappatte is a cartoonist who uses clean, simple pencil strokes to illustrate to the point humor events. TED (Technology, Entertainment & Design) hosted Patrick in July 2010 where he talks about the power of cartoons. I think it should be referred to as art instead of cartoons because that is what they are. He's art illustrates world events in a serious/humorous way but tells the truth some people don't want to see.

Art has the power to communicate messages. In some 3rd world countries and even 1st world countries illiterate people are able to understand and visualize messages that art/cartoons are portraying. This bridges communication and language gaps that are faced in some rural areas around the world as well as in war areas.

In my business plan art messages play a big role. Purple Gorilla is exclusive/limited edition clothing line where each season garments will tell a different story. The goal is to partner with the WWF (World Wildlife Fund), the world’s leading conservation organization works in 100 countries. WWF's has a global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.


Each season Purple Gorilla will release a new line of garments that focuses on a cause the WWF is fighting. All designs will be based on that specific cause so we can raise more awareness globally.

With the power of art and together with the WWF we can communicate powerful messages to everyone globally and so raise awareness to issues that need our attention just like Patrick Chappatte is doing with his art/cartoons. A picture is worth a thousand words.


Take a look at Patrick Chappatte's TED talk here

Another great read is from sustainable cities where art is used to help describe the situation in some Mexican areas. Read here.

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